Marketing and technology strategy in a tech articles medium “medium
Marketing and technology strategy in a tech articles medium “medium
Previous article in issue Next article in issue Recommended articles Citing articles ☆ This paper was reviewed by the senior editor of Information and Management . The author wishes to thank Professor William Guth and Terry Finch for their comments on an earlier version of this paper. Henry C. Lucas, Jr. is currently Research Professor of Information Systems at the Leonard N. Stern School of Business, New York University. He received his B.S. from Yale University and his M.S. and Ph.D. from the Sloan School of Management at M.I.T. Professor Lucas has also been on the faculty of the Graduate School of Business at Stanford and has spent leaves at the IBM European Systems Research Institute in La Hulpe, Belgium, on the faculty of INSEAD in Fountainebleau, France, and at Bell Communications Research in Morristown, N.J. His research interests include the management of information technology, implementation, systems analysis, expert systems and the impact of technology. He has published articles in information systems and management journals including Management Science, Decision Science, Communications of the ACM, tech articles medium MIS Quarterly, JMIS, the Sloan Management Review and The Computer Journal. Marketing and technology strategy in a tech articles medium “medium
Marketing and technology strategy in a tech articles medium “medium
No articles found. Citing articles Article Metrics View article metrics About ScienceDirect Remote access Shopping cart Advertise Contact and support Terms and conditions Privacy policy We use cookies to help provide and enhance our service and tailor content and ads. By continuing you agree to the use of cookies . Journals & Books Register Sign in Sign in Register Journals & Books Help View PDF Access through your institution ScienceDirect ® is a registered trademark of Elsevier B.V. Professor Lucas is the author of the books Information Systems Concepts for Management , 1994, Mitchell McGraw-Hill; Managing Information Services, 1989 Macmillan; The Analysis, Design and Implementation of Information Systems , 1992, Mitchell McGraw-Hill, among others. Some of his monographs include Why Information Systems Fail, 1975, Columbia U. Press; Implementation: the Key to Successful Information Systems, 1981, Columbia U. Press; and Information Systems Implementation: Testing a Structural Model, 1990, Ablex . tech related news articles